This research was conducted at PT. Jorong People's Credit Bank, Tangah Pariaman Village. The type of data collection used is Field Research and Research to the Library. Based on the research results it was found that the application of excellent service has been carried out by PT. Jorong People's Credit Bank, Tangah Pariaman Village, but the acceptance and response from some customers was not very good. The goal is to determine the process of implementing excellent service on customer trust in

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... T. Jorong People's Credit Bank, Tangah Pariaman Village. The method used is a qualitative method. With the results of this study, it can be applied (1) In the implementation of excellent service at the bank starting from being neat and polite, it can provide special services to customers, so that customers feel satisfied with the service they will receive. (2) Terms of service must be in accordance with standards and service is not making it up and always be honest in attitude. (3) Maintaining good relations between employees and customers so that customer trust is maintained. (4) Adding facilities and infrastructure in banks that support services. (5) Keeping abreast of the times in order to be able to compete with other banks in modern times like today.