Discussion on the Combination of Sports and New Media in the New Era

Maria Turgeneva, Yiyi Zhang
2020 Proceedings of the 2020 International Conference on Sports Sciences, Physical Education and Health (ICSSPEH 2020)   unpublished
With the development of society, the sports economy system is constantly improving and the sports industry is developing rapidly on the basis of social development. In recent years, the growth rate of the economic output value of the sports industry has obvious advantages compared with the growth rate of other industries at the same stage. It can be said that the development of the sports industry is also a component of social and economic development. And the rapid development of the modern
more » ... nt of the modern sports industry is inseparable from the efficient combination of media technology. In the context of the rapid development of new media, new media and TV (television) media are indispensable ways for the communication of sports culture to achieve an effective combination of sports and media. And the organic combination and application of the two is an important trend in the development of sports media.
doi:10.2991/assehr.k.200804.117 fatcat:t4cg4x77p5df3pft6qfefzuxdu