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Impulsive Buying Behavior in Mobile Apps Online Travel Agent (OTA) Users: The Role of Apps Browsing and Sales Promotion
2021
Procedia Business and Financial Technology
This study tries to explore the phenomenon of impulsive buying among Online Travel Agent (OTA) users who are influenced by the presence of sales promotion activities by OTA and consumer actions when searching for travel products offered by OTA through the mobile apps platform. Research data collection is done through the distribution of questionnaires arranged in a structured way to answer the formulation of the research problem. The questions included in the questionnaire all adopt the results
doi:10.47494/pbft.2021.1.4
fatcat:4m32y6puizfbrjvedkooyewwne