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Factors Influencing Purchasing Intention of Smartphone Brand: A Study on Female Students in University Malaysia Perlis (UNIMAP)
2020
International Journal of Business and Management
The purpose of this paper is to investigate the factors that influence the purchase intention of smartphone among female university students in University Malaysia Perlis. Mobile communication has made an impact towards interaction between people while conducting business either locally or internationally. The expansion of mobile communication technology such as wireless internet, mobile phone and Global Positioning System (GPS) are constantly evolving and upgrading and it will affect the
doi:10.26666/rmp.ijbm.2020.5.2
fatcat:s6yqxzvf5zf4fd6wlcqni5gzbm