We consider the problem of finding an optimal schedule for jobs on a single machine when there are penalties for both tardy and early arrivals. We point out that if attention is paid to how these penalties are measured, then a change of scale of measurement might lead to the anomalous situation where a schedule is optimal if these parameters are measured in one way, but not if they are measured in a different way that seems equally acceptable. In particular, we note that if the penalties

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... utilities or disutilities, or loss of goodwill or customer satisfaction, then these kinds of anomalies can occur, for instance if we change both unit and zero point in scales measuring these penalties. We investigate situations where problems of these sorts arise for four specific penalty functions under a variety of different assumptions. The results of the paper have implications far beyond the specific scheduling problems we consider, and suggest that considerations of scale of measurement should enter into analysis of conclusions of optimality both in scheduling problems and throughout combinatorial optimization.