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Leisure travel behavior of generation Y & Z at the destination and post-purchase
2019
E-Journal of Tourism
Researching travel trends of new generations is the first step for tourism providers towards modifying their offers in order to match target markets' needs. The above represents this paper's primary purpose. The motivation and behavior of the new generations, also known as Millennials or Generation Y and Post-Millennials or Generation Z, influence the contemporary tourism characteristics. They are both more than familiar with recent technology trends and usage. There are two main goals of this
doi:10.24922/eot.v6i2.53470
fatcat:grysbnt3cffkvcoxpyfhtbfwvi