Multimodal Discourse Analysis of Posters

Bowen Yu
2019 Proceedings of the 3rd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2019)   unpublished
Multimodality contains a variety of modal symbols in different communication environments. As a brand-new language analysis method, it enriches and expands the traditional ways of language expression and social communication to a certain extent. In this research, film posters are taken as the research object to study the reproductive, interactive and compositional meaning of visual grammar by combining the multi-modal discourse analysis theory. Through the comparative research on the posters
more » ... h on the posters about three western films, including "Il buono, il brutto, il cattivo", "Once Upon a Time in the West" and "High Noon", it is hoped to help people improve their ability to read the multimodal discourse of film posters and provide a more comprehensive perspective for the appreciation of film posters.
doi:10.2991/icassee-19.2019.83 fatcat:tthdbshpr5eexp3b5ey3xg36ou