Tourism And Recreation Cluster Competitiveness Comprehensive Study In The Region's Quality Life
2020 has become a turning point in the tourism sector. Due to the new coronavirus infection Covid-19 emergence and worldwide spread, tourist flows in both foreign and domestic markets have collapsed. The tourism sector was in very difficult condition. At the moment, in Russia there is a gradual revival of the tourism sector. The regions are gradually lifting restrictions, tour operators and tourist infrastructure are resuming their activities. However, during the quarantine period, domestic
... eriod, domestic tourism began to get more and more attention. The article presents the results of a comprehensive study aimed at creating and developing Samara Region's competitive tourist and recreational cluster (TRC) on the Zhigulevsk urban district and the national Park "Samarskaya Luka" territory. The concept of a comprehensive investment project of the TRC Zhigulevsk involves the appearance of new real estate and tourism by 2028. For investors, lots of different formats have been formed: accommodation, food and entertainment facilities. The methodological basis in the concept formation process was carried out marketing research of tourism services consumers. The future of the brand TRC Zhigulevsk is connected with the domestic tourism development, growth of demand for tourist services, formation of a ecological tourism culture. Since families at different stages of their formation and development are chosen as the basis for segmentation, a certain stability of consumption can be expected. In this regard, consumption patterns can be expected to shift towards increased demand for domestic tourism.