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This research is to identify which factor affecting business success from digital marketing by MSMEs Creative Sector in Indonesia and Malaysia.Data processing and analysis methods in this research are Descriptive Analysis, employing SEM with PLS approach, and quantitative data were mainly investigated. The conclusion of this research are the factor which significantly affects the success of digital marketing uses is knowledge, knowing its benefits can provide more benefits for the future ofdoi:10.21776/ub.jam.2018.016.03.01 fatcat:rn2sxovkuff2dghqdelvk2n5eu