The advertising of things: an analysis of consumption and advertising in the socialist Czechoslovakia (1968 - 1989)

Ana Licurci, Universidade Estadual de Campinas, Omar Thomaz, Universidade Estadual de Campinas
2019 Resumos do Congresso de Iniciação Científica Unicamp   unpublished
This research analyzes product advertisements in Czechoslovakia between 1968 and 1989 -from the event of the Prague Spring in 1968 until 1973, and then from 1985, the beginning of the Gorbachev Era, until the end of the socialist regime in 1989. We sought to understand by which means the consumption of certain products, mainly household objects, appeared in the media of a society supposedly averse to consumption itself. The social space of the advertisings is taken as central to the
more » ... to the understanding of the ambiguities in the relationship between consumption and a socialist state. Other topics appeared to be central on the documents: the construction of a Czechoslovak and socialist domesticity; the perceptions of gender roles and the mobilization of temporality.
doi:10.20396/revpibic2720191752 fatcat:ioadr6vbsffgjpq3cg4qhefzoi