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Resumos do Congresso de Iniciação Científica Unicamp
This research analyzes product advertisements in Czechoslovakia between 1968 and 1989 -from the event of the Prague Spring in 1968 until 1973, and then from 1985, the beginning of the Gorbachev Era, until the end of the socialist regime in 1989. We sought to understand by which means the consumption of certain products, mainly household objects, appeared in the media of a society supposedly averse to consumption itself. The social space of the advertisings is taken as central to thedoi:10.20396/revpibic2720191752 fatcat:ioadr6vbsffgjpq3cg4qhefzoi