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Religious Advertising as an Evolutionary Form of Canonical Text Retelling
2021
University of Bucharest Review Literary and Cultural Studies Series
Religious advertising is a new phenomenon within the Ukrainian media sphere. It is successfully developing within the framework of modern media technologies. The expansion of the semantic field of religious concepts, the citation of sacred texts, the synchronization of the visual-figurative series, the synchronization of the substitute characteristics of God were revealed in Ukrainian religious advertising. In traditional approaches, the substitutional function is realized mainly by anthropic
doi:10.31178/ubr.10.1.1
fatcat:flokmue6tndmhdx6vznpbztorm