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We investigate the effects of populist messages that (a) stress the centrality of "ordinary" people, (b) shift blame to the "corrupt" elites, or (c) combine people centrality and antielitist cues on 3 dimensions of populist attitudes: anti-elitism, homogeneous people, and popular sovereignty. We conducted an extensive 15-country experiment in which we manipulated populist communication as social identity frames (N = 7,271). Multilevel analyses demonstrate that messages stressing the centralitydoi:10.1093/ijpor/edaa018 fatcat:vpnk57nsmfhdbm4lm565oqolxq