Сompany's sales simulation based on the use of SWOT analysis and Ishikawa charts

Sergey Ivanov, H. Danylchuk, O. Chernyak, L. Kibalnyk, V. Soloviev, S. Semerikov
2019 SHS Web of Conferences  
Marketing research at an enterprise is carried out by marketing units in order to determine a possible increase in the marketing activity of the enterprise. To identify the strengths and weaknesses of the sales management of the enterprise, the SWOT-analysis method was applied. A matrix of SWOT analysis of company's sales activity was built, which forms squares in the form of a combination of the following factors: "Strengths-Opportunities" (SO), "Strengths-Threats" (ST),
more » ... aknesses-Possibilities" (WO), "Weaknesses-Threats" (WT). The most significant intersections of the SWOT matrix factors of the analysis were analyzed, and it was proposed to use four types of strategies on their basis. To formalize cause-and-effect relations Ishikawa diagram was used.
doi:10.1051/shsconf/20196504018 fatcat:e3mex4marfcjxb7deydrkbuzeu