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A Role of Corporate Philosophy in Brand Building
連載:エンジニアリング・ブランド概論 第5回:ブランドづくりにおける企業理念の役割
Development Engineering
連載:エンジニアリング・ブランド概論 第5回:ブランドづくりにおける企業理念の役割
Preserved Fulltext
Chapter 5 of "Engineering Brands" series is "a Role of Corporate Philosophy in Brand Building." This chapter examines relationships between branding and corporate philosophies. In the last chapter, it was discussed how corporate branding involves corporate philosophies, domains, and identities. A company's domain and identity are management strategies as well as product strategies. As these two fields are different by nature, there is a risk of lacking unity in the directions. Essentially, a
doi:10.11363/kaihatsukogaku.39.95
fatcat:sixrgprcojf65i5yy73udu2rpq