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Big Data & Society
This article develops and mobilises the concept of 'mundane data' as an analytical entry point for understanding Big Data. We call for in-depth investigation of the human experiences, routines, improvisations and accomplishments which implicate digital data in the flow of the everyday. We demonstrate the value of this approach through a discussion of our ethnographic research with self-tracking cycling commuters. We argue that such investigations are crucial in informing our understandings ofdoi:10.1177/2053951717700924 fatcat:pmpfi5ghunaotdbu3ev72ujkou