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Two studies investigated the effects of cognitive busyness on the activation and application of stereotypes. In Experiment 1, not-busy subjects who were exposed to an Asian target showed evidence of stereotype activation, but busy subjects (who rehearsed an 8-digit number during their exposure) did not. In Experiment 2, cognitive busyness once again inhibited the activation of stereotypes about Asians. However, when stereotype activation was allowed to occur, busy subjects (who performed adoi:10.1037/0022-35188.8.131.529 fatcat:vmht4f3ez5bybgx6bzywpq7rj4