Big Data Analytics: A Spotify Case Study

Suraj Ingle
2021 International Journal for Research in Applied Science and Engineering Technology  
Abstract: By developing products that are in line with consumer needs, anticipating their profitability and manufacturing them, Big Data has opened up a lot of possibilities for building customer loyalty and commercial business by proactively engaging and comprehensively streamlining offers across all customer touch points. The use of big data to determine the best, most efficient ways to engage and interact with their customers will be discussed in this paper. An insight into how Spotify
more » ... s to provide music lovers additional ways to find their favourite songs, interact with artists, and improve Spotify recommendations has been provided. Keywords: Big Data, Data Analytics, Customer Satisfaction, Exploratory Data Analysis
doi:10.22214/ijraset.2021.38702 fatcat:or75phegvzaaljpvk7zbkrbhky