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Abstract: By developing products that are in line with consumer needs, anticipating their profitability and manufacturing them, Big Data has opened up a lot of possibilities for building customer loyalty and commercial business by proactively engaging and comprehensively streamlining offers across all customer touch points. The use of big data to determine the best, most efficient ways to engage and interact with their customers will be discussed in this paper. An insight into how Spotifydoi:10.22214/ijraset.2021.38702 fatcat:or75phegvzaaljpvk7zbkrbhky