Case Study of Fuzzy VRIO Analysis to Nintendo
ファジィ VRIO 分析の任天堂への適用事例

Yukio Kodono, Wen Yan
2021
This research is applied the fuzzy VRIO analysis to Nintendo, and four items are examined: value, rarity, difficulty in imitation, and organization. This result can be obtained using multiple fuzzy inference. The min-max gravity method is generally used as a method for defuzzification the results of such fuzzy VRIO analysis. Therefore, the implications of Nintendo's competitive advantage are clarified from the non-fuzzy output values. It also clarifies the issues that need attention in the four items.
doi:10.14864/fss.37.0_522 fatcat:nvnou3e67jdidoostoyuxyf7ee