Modelo De Gestión: Una Alternativa De Cambio Para La Producción Y Comercialización.Estudio De Caso: Mora En La Parroquia El Altar, Ecuador

Gabriela Natalí Fonseca Romero, Danny Daniel Castillo Vizuete, Carlos Benjamín Ricaurte Yépez, Luis Alberto Quevedo Báez
2017 European Scientific Journal  
In Ecuador, agriculture plays an important role in its economic development, which is closely related to the change of the productive matrix and consequently to its production chains. This emergence has made agriculture one of the main sources of income for rural populations in the country. The Altar, is a rural parish of Ecuador, belonging to the Penipe canton of the province of Chimborazo, due to its geographical location, has several climates that facilitate the development of agriculture,
more » ... t of agriculture, especially a large part of its population is dedicated to the cultivation of Blackberry. Thus, based on the current territorial model: from a purely production approach, a proposal for a management model is designed, which aims to: improve agricultural production, generate added value to the production of arrears and introduce new ones Markets for marketing. In conclusion, the proposed management model is a tool that can be applied to the producers and marketers of the Altar parish, with the purpose of generating greater economic income. Keywords: Model of management, economic development, production of blackberry, marketing of blackberry, El Altar, Ecuador. Resumen En el Ecuador la agricultura cumple un rol importante en su desarrollo económico, el cual está estrechamente relacionado con el cambio de la matriz productiva y consecuentemente con sus cadenas de producción. Éste surgimiento ha hecho que la agricultura se constituya en una de las principales fuentes de ingresos para la poblaciones rurales del país. El Altar, es una parroquia rural del Ecuador, perteneciente al cantón Penipe de la
doi:10.19044/esj.2017.v13n13p492 fatcat:jirhkeq5bnawfgexxoezigys4a