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Pengaruh Kondisi Fasilitas dan Pengaruh Sosial Terhadap Konstruk Technology Acceptance Model pada Mahasiswa Konsumen GoPay dan OVO di Jakarta
2020
Jurnal Manajemen Bisnis dan Kewirausahaan
The research conducted aims to examine the effect of facility conditions and social influences on the technology acceptance model (TAM) construct consisting of perceived usefulness, perceived ease of use, attitude toward using, behavioral intentions to use, and actual use to GoPay and OVO consumers. This research was conducted on students who are actively studying at Tarumanagara University, Trisakti University, and Atmajaya University who are also GoPay and OVO users in April 2019. The
doi:10.24912/jmbk.v4i6.9835
fatcat:oxr7deryqzdbtie6alntuzfuhm