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Key Features of E-Tailer Shops in Adaptation to Cross-Border E-Commerce in the EU
2019
Sustainability
This study attempts to determine the most important features of e-tailer shops regarding their adaptation of cross-border e-commerce. The open market in the European Union (EU) encourages consumers to make cross-border purchases. The aim of the paper is to determine which features are important for customers and should therefore be taken into consideration by e-tailers when providing their services. The paper is based on a study conducted in Poland. Polish e-commerce stores are broadening their
doi:10.3390/su11061589
fatcat:sfwt6iz6ajfspe433hzj5zkk2m