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Studies on the evaluation of information visualization techniques are flourishing, and related methodologies have been discussed in a growing number of recent studies. Yet, these evaluations concentrate mostly on usability measures and cognitive evaluations. In contrast, this contribution focuses on the various factors that drive the adoption of information visualization techniques. The Technology Acceptance Model and the Diffusion of Innovations theory are deployed to develop a framework forfatcat:v56ningzjjeohpjjgs5rtdqfjm