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International Journal of Economics, Commerce and Management Licensed under Creative Common EMPIRICAL EVALUATION OF THE USE OF CELL PHONES AND CUSTOMER LOYALTY IN SMALL AND MEDIUM SCALE ENTERPRISES IN GHANA
2015
unpublished
Every business person looks at all directions for the best, and that should be the reason why they will employ every type of method (technology) in the operations of their business activities; and hence the use of mobile phones by small and medium scale entrepreneurs. The objective of this study is to examine and analyze customer base, customer relationship enhancement, and customer loyalty of the micro-entrepreneurs that use mobile phones in their business operations. The researchers used
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