The Role of Structural Characteristics in Video-Game Play Motivation: A Q-Methodology Study

Dave Westwood, Mark D. Griffiths
2010 Cyberpsychology, Behavior, and Social Networking  
Until recently, there has been very little naturalistic study of what gaming experiences are like, and how gaming fits into people's lives. Using a recently developed structural characteristic taxonomy of video games, this study examined the psycho-structural elements of computer games that motivate gamers to play them. Using Q-Sort methodology, 40 gamers participated in an online Q-sort task. Results identified six distinct types of gamers based on the factors generated: (a) story-driven solo
more » ... story-driven solo gamers; (b) social gamers; (c) solo limited gamers; (d) hardcore online gamers; (e) solo control=identity gamers; and (f ) casual gamers. These gaming types are discussed, and a brief evaluation of similar and unique elements of the different types of gamer is also offered. The current study shows Q-methodology to be a relevant and applicable method in the psychological research of gaming.
doi:10.1089/cyber.2009.0361 pmid:20950185 fatcat:whv3gwajhveohkp4c4wkd2ii3i