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Social networking sites today are one of the "best opportunities" for a brand to connect with potential consumers. Social media is a medium for communication. Fashion industry has increasingly adopted customer engagement levels in Social networking sites to achieve superior firm performance. The buyer points out the differences between social networks and the launch of new social projects with speed. Social media marketing and the companies that use it have become more sophisticated. This studydoi:10.35940/ijrte.b1211.0782s319 fatcat:6j7uigrxczglrn6shh6vqvvkde