This research discusses the business model challenges faced by cag aggregator platform models in developing countries. Technology-based platforms have been disrupting traditional businesses and rewriting the rules of the game. Ola cabs has been instrumental in shaping the Indian platform business landscape in a big way. Using case methodology the author analyses the situation and business model to present the salient features of Ola’s model. However, this paper also puts the spotlight on

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... he inherent challenges in this model and warns the need for continuous business model innovation and service quality.