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Effects of Appeal Type and Audience Gender on Perceptions of the Pope's Credibility
2020
International Journal of Humanities and Social Science
This study used an online experimental survey to examine the effects of appeal type (rational vs. emotional) and audience gender (male vs. female) on perceptions of credibility in messages by Pope Francis. The results showed no statistically significant differences between rational and emotional appeals in terms of effects on the Pope's credibility by message type, although female respondents were found to have stronger perceptions of the Pope's credibility than male respondents to a
doi:10.30845/ijhss.v10n8p2
fatcat:n7zsvdbnanflrp4fjgnxo54x44