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This paper introduces a new way of measuring the popularity of brand names and famous people such as movie stars, politicians, and business executives. It is based upon the premise that in today's Internet economy the Web displays a mirror of the real world. Our system uses TeCFlow, a social networking tool developed for the last four years at MIT, to measure popularity and influence of brands and stars by looking at their relative position on the Web. It is based on the simple insight: "Youdoi:10.1109/cts.2007.4621731 dblp:conf/cts/Gloor07 fatcat:oa5fl3h3zvg47mgj37zvsxt4vi