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The signals used for ranking in local search are very different from web search: in addition to (textual) relevance, measures of (geographic) distance between the user and the search result, as well as measures of popularity of the result are important for effective ranking. Depending on the query and search result, different ways to quantify these factors exist -for example, it is possible to use customer ratings to quantify the popularity of restaurants, whereas different measures are moredoi:10.1145/2009916.2010021 dblp:conf/sigir/BerberichKLZ11 fatcat:xoxuidl3bjbdfcvslusxm56ham