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Organizational Identity, Corporate Strategy, and Habits of Attention: A Case Study of Toyota
Strategic Management [Working Title]
This chapter links organizational identity as a cohesive attribute to corporate strategy and a competitive advantage, using Toyota as a case study. The evolution of Toyota from a domestic producer, and exporter, and now a global firm using a novel form of lean production follows innovative tools of human resources, supply chain collaboration, a network identity to link domestic operations to overseas investments, and unparalleled commercial investments in technologies that make the firm movingdoi:10.5772/intechopen.81117 fatcat:apqh6rg2ubcutbcnpce2ql2bdq