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Social BI (SBI) is the emerging discipline that aims at combining corporate data with textual user-generated content (UGC) to let decision-makers analyze their business based on the trends perceived from the environment. Despite the increasing diffusion of SBI applications, no specific and organic design methodology is available yet. In this paper we propose an iterative methodology for designing and maintaining SBI applications that reorganizes the activities and tasks normally carried out bydoi:10.1145/2628194.2628250 dblp:conf/ideas/FranciaGR14 fatcat:r6gx34bnkzbrnnxoh5hebfst24