Exploring the Marketing Program Antecedents of Performance in a Global Company

Janell D. Townsend, Sengun Yeniyurt, Z. Seyda Deligonul, S. Tamer Cavusgil
2004 Journal of International Marketing  
doi:10.1509/jimk.12.4.1.53215 fatcat:hyzswkuzhbdizgmtpmpenxzcwi