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The impact of private label foods on supply chain governance
2014
British Food Journal
Purpose: The purpose of this paper is to investigate the impact of the introduction of private label (PL) foods upon the governance of the food supply chains. Design/methodology/approach: We conducted a multi-case study research examining the launch and development of PL cheeses in four large national-wide retail chains. We focused on the category of Products of Designated Origin (PDO) cheeses, including the popular feta cheese. Data collection involved semi-structured interviews and secondary
doi:10.1108/bfj-09-2012-0228
fatcat:bozdhutkpvc4dmal37zppmrkae