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Proceedings of the First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018)
This study aims to rank factors that influence the decision of the Z Generations in buying snacks. The population of this study is all teenagers in West Sumatra. The sample size was set by 450 respondents by using R.L Gay term, but after research instruments verification, eventually the number of samples that can be collected was only 417 respondents. The hypothesis was tested using factor analysis by finding the loading factor. Based on the results of data processing, it was found that thedoi:10.2991/piceeba-18.2018.42 fatcat:gob46qbwrbcynazveuchkg2v5q