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Paratexts on a social network site and their relevance in the production of meaning-Results of a qualitative investigation of Twitter-Feeds
2020
PLoS ONE
In this paper, paratexts as a component of developmental and marketing processes of movie-productions on Social Network Sites (SNS) are investigated. Paratexts are phenomena that prepare and accompany the reading and interpretation of texts/movies. First, a brief introduction into a complex and ambivalent state of research on paratexts will be given. Then the paper presents the results of a qualitative study, which was realized with the help of Grounded Theory, where marketing-paratexts of
doi:10.1371/journal.pone.0238765
pmid:32946465
pmcid:PMC7500677
fatcat:v5ajtwgwunefplecymls4oeody