The paper compares traditional and modern paradigms of corporate social responsibility (CSR) and reveals the challenge of their transformation. The influence of global processes is discovered from the point of view of J. Habermas' concept of "postnational constellation". Another reason of new paradigm development is a globalization of ecological problems. The consequence of these factors lead the integration of corporate social responsibility into the organizational structure of the companies.

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... ew type of SCR management replace the traditional one where SCR was synthetically combined with companies business activity. The difference between two notions as SCR and corporate citizenship makes understandable the conceptual ethical dimensions of environmental, social and economic responsibility of business.В статье сравниваются традиционная и современная парадигмы корпоративной социальной ответственности. Определяются факторы трансформации парадигм в условиях глобальных процессов.