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As the Internet develops as a medium for disseminating health-related information, research on Web-based health information consumption grows increasingly important to academics and practitioners. Building on the current research in this area, our study proposes a model of initial trust formation in Web-based health information, rooted in the elaboration likelihood model (ELM) and Toulmin's model of argumentation. The proposed model theorizes trust as a function of perceived information qualitydoi:10.1016/j.dss.2013.01.029 fatcat:zgsyryevkzfipa2npbps2zql3q