The Causal Relationship of Choosing Factors of Smart Phone Game
스마트폰 게임 선택요인에 관한 연구

Jae Young Moon
2014 The Journal of the Korea Contents Association  
The purpose of this study is to find factors which are influencing choosing game based on empirical study. Today, many kind of smart phone games are developing because advanced smart phone hardware. Therefore we analyze to choose factors of smart phone game. As a results many smart phone game user more interested in reward than others. Many smart phone game company service their own game based on semi pay game because of profit. However, smart phone game user doesn't want to pay it. Thus mart
more » ... pay it. Thus mart phone game company have to change their sales strategy. Second, smart phone game user believe that access is important. So smart phone game company to manage game server.
doi:10.5392/jkca.2014.14.10.723 fatcat:mjtgjmwhmnavvkrspieczi63wu