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Influence of Product Quality, Promotion, Price, Trust On the Purchase Decision at Alfa Scorpii Rantauprapat
Quantitative Economics and Management Studies
This study was conducted to determine and analyze the effect of product quality (X1), promotion (X2), price (X3) and trust (X4) on purchasing decisions (Y). This research design is hypothesis testing using primary data obtained by distributing 100 questionnaires to consumers of Alfa Scorpii RantauPrapat. The measuring scale used is the Likert scale. The data analysis technique used is the multiple linear regression analysis technique of quantitative data using the statistical methods of thedoi:10.35877/454ri.qems1025 fatcat:xuc2itphe5e6xbl736fe3hznyi