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Challenges and Opportunities of MICE Tourism Development in Arsi Zone Oromia Regional State of Ethiopia
Journal of Tourism, Hospitality and Sports
MICE tourism is the highest revenue generator segment of tourism industry in many countries around the world as well in Ethiopia. Arsi Zone has good potential for MICE tourism development. But the area is not appropriately used the existing potentials. Thus, as to look into the problems and achieve the objective of the study used descriptive research design with mixed research approach. The data was collected through questionnaire, interview, focus group discussion, and field observation. So asdoi:10.7176/jths/51-03 fatcat:tqus4x5yongwjnhmoswhipcvpm