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Customers Income: Exploring Customers' Willingness to Pay Toward Green-rated Hotels
KnE Social Sciences
At present, environmental issues attract the attention of academics, business communities, and governments in Indonesia. It is considered to be one of the requirements for sustainable development. The research studied the impact of customers' belief, their reasonable objective, income, and the hotel's obligation on the customers' willingness to pay for the green-rated hotels. The selected green hotels in Surabaya, Indonesia, were J.W. Marriott, Sheraton, and Mercure. To test the proposed modeldoi:10.18502/kss.v3i11.4003 fatcat:bfks3fam3fbplg4jywy73hjsye