The article deals with a methodological approach to the cost estimation of competitiveness potential of a transport enterprise. The sequence of estimation of competitiveness potential of a transport enterprise is suggested to be carried out in several stages. A competitive status of the transport enterprise is defined at the first stage by means of a construction of competitiveness matrix. The competitiveness coefficient of transportation service is defined at the second stage. Then

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... ess of all services of transport enterprise is analyzed and the average value of competitiveness of all transport and related services is obtained by means of defining the estimation. Having defined the indicators of competitiveness and the cost of transport enterprise, we estimate market cost of competitiveness potential appropriately. At the next stage of the analysis of efficiency of control of competitiveness potential it is necessary to estimate achievement of development aims and strategic plan of the transport enterprise. In order to estimate the development efficiency and competences implementation and competitive advantages in terms of the market we use traditional approach to the analysis of efficiency according to the effect and cost of the resources spent for its obtaining.