Learning Orientation as an Antecedent of Service Delivery: A Review of Literature

Christopher Kimeli Magut, Godfrey Muigai Kinyua PhD
2022 International Journal of Managerial Studies and Research  
The key to achieve competitiveness in a business entity through service delivery, is the ability of the organization"s human capital to learn (Sinkula, 1997; Baba, 2015) . The learning orientation involves individuals throughout the organization to create and use knowledge to offer quality service delivery (Calantone, 2002) . Salunke, (2019) demonstrates the importance of learning orientations is to have the service delivery timeline. A higher learning orientation can provide quality services
more » ... livery to customers for the survival and growth of the organization. Learning orientation also uses organizational knowledge to promote acquisition of high market share, as it guides the ideals of organizational culture to enable companies to the beliefs, practices, principles and traditions on how the organization should operate based on the understanding of business service delivery in response to changes in the markets (Bature, 2018). With learning orientation, managers play a fundamental role in building the right environment. The commitment to learning must be seen, both by managers and employees, as a value that leads to quality service delivery in the organization. Learning orientation of an organization plan resources as well as technological capacities can present a sustainable service delivery to organization operating in a dynamic markets provided that the organization is capable of detecting the changes and comprehend their outcomes, and constantly
doi:10.20431/2349-0349.1005003 fatcat:oiqtwa5zbran7lo5rklmh7oa3e