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Territory Marketing: Its Notion, Specific Features and Implementation Stages
2015
Mediterranean Journal of Social Sciences
The real production research is devoted to the analysis and knowledge systematization of territorial marketing as one of the leading directions of strategic management on administrative-territorial education providing its sustainable development. In spite of the fact that the described phenomenon strongly has entered into modern Russian reality, a different interpretation in the name, contents, methods, tricks and strategy is being observed. Therefore, in this study are indicated problems of
doi:10.5901/mjss.2015.v6n3s4p165
fatcat:6ra66cavvrghbm273wuicyohuq