A Discussion of Privacy Challenges in User Profiling with Big Data Techniques: The EEXCESS Use Case

Omar Hasan, Benjamin Habegger, Lionel Brunie, Nadia Bennani, Ernesto Damiani
2013 2013 IEEE International Congress on Big Data  
User profiling is the process of collecting information about a user in order to construct their profile. The information in a user profile may include various attributes of a user such as geographical location, academic and professional background, membership in groups, interests, preferences, opinions, etc. Big data techniques enable collecting accurate and rich information for user profiles, in particular due to their ability to process unstructured as well as structured information in high
more » ... olumes from multiple sources. Accurate and rich user profiles are important for applications such as recommender systems, which try to predict elements that a user has not yet considered but may find useful. The information contained in user profiles is personal and thus there are privacy issues related to user profiling. In this position paper, we discuss user profiling with big data techniques and the associated privacy challenges. We also discuss the ongoing EU-funded EEXCESS project as a concrete example of constructing user profiles with big data techniques and the approaches being considered for preserving user privacy.
doi:10.1109/bigdata.congress.2013.13 dblp:conf/bigdata/HasanHBBD13 fatcat:dp4sc7wak5a2notvfwpessykjy