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This study examined the impact of after sales service on customer satisfaction and retention with special reference to LG electronics in Ibadan, Nigeria. The population of the study covered selected distributors and customers of LG Electronics in Ibadan.The sample size for this study was sixty (60) respondents who were randomly selected from ten (10) LG electronics distributors and fifty (50) of their customers respectively. The instrument used in this study is a close-ended questionnaire thatdoi:10.9790/487x-1145458 fatcat:rzia4f5xtzbxxmti4ic7657peq