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Analysis of Business Customers' Value Network Using Data Mining Techniques
unpublished
In today's competitive environment, customers are the most important asset to any company. Therefore companies should understand what the retention and value drivers are for each customer. An approach that can help consider customers' different value dimensions is the value network. This paper aims to introduce a new approach using data mining techniques for mapping and analyzing customers' value network. Besides, this approach is applied in a real case study. This research contributes to
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