The article implements aspects of managing the potential of agro-industrial enterprises in the consumer market. A comprehensive methodological approach to diagnosing the model of assessing the management of the potential of agro-industrial enterprises is proposed, which on the basis of the mathematical apparatus of fuzzy theories allows to optimize its level in the chain of aggregate components, reduce the pressure of factors to limit the competitive position of businesses in the consumer

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... . It is proved that economic diagnostics allows to reveal causal relations in managerial dysfunctions and to pass to the model of sustainable development of the enterprise and effective use of its potential. A group (integrated) system of economic system diagnostics is proposed, which combines the properties of traditional "rigid" models and algorithms that assess the state of management of agro-industrial enterprises and the reasons for their dysfunction in many uncontrolled flows of resources, with the probability of failure. It is substantiated that the main component in managing the potential of the enterprise is the availability of potential resources, the totality and interaction of which opens up promising opportunities to achieve management goals. The directions of estimating the value of the potential of the agro-industrial enterprise are determined. An expert assessment of the integrated factor coefficient of economic stability of the potential of agricultural holdings of the meat-processing unit of Ukraine has been carried out. The graph-analytical levels of type manifestations of the potential and the profile of its components at the enterprises of agro-industrial production of meat processing unit are determined. Standardized coefficients for rating of agricultural holdings of the meat-processing unit of Ukraine according to their potential have been calculated. The forecast level of indicators and the integrated coefficient of effective management of the potential of agro-industrial enterprises are established