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GSM Marketing Service Providers Operations and Customers Satisfaction in Nigeria: An Empirical Investigation
unpublished
This study has been carried out on the GSM arm of the Nigerian Telecomunication sector to primarily investigate the level of satisfaction that the subscribers of GSM service providers have enjoyed in the seven years of operations in Nigeria. In testing this empirically, MTN, GLOBACOM and ZAIN were selected as case studies. 600 questionnaires were administered on the subscribers of these GSM service providers in the Six States of the SouthWestern Nigeria using the purposive sampling technique.
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