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Tapping public sentiments on Twitter for tourism insights: a study of famous Indian heritage sites
2021
International Hospitality Review
PurposeTwitter is the most widely used platform with an open network; hence, tourists often resort to Twitter to share their travel experiences, satisfaction/dissatisfaction and other opinions. This study is divided into two sections, first to provide a framework for understanding public sentiments through Twitter for tourism insights, second to provide real-time insights of three Indian heritage sites i.e., the Taj Mahal, Red Fort and Golden Temple by extracting 5,000 tweets each (n = 15,000)
doi:10.1108/ihr-03-2021-0021
fatcat:a4zewoohljhh7fcoqwj2dnclzm